4 Common Misconceptions about PLR Content

4 Common Misconceptions about PLR Content

By Nicole Dean

Recently, in an interview, I was asked this question:
“Can you explode any misconceptions that stop people from using PLR content?”

Here is my answer:

There are four main myths that I run into regularly.

  1. The biggest misconception that people have is that all PLR is crap.
  2. The second biggest misconception is that ghostwriters are not good writers. We can even take that a step further and add that people assume they are stupid, taken advantage of, and/or they don’t speak English as their native language.
  3. The third misconception is that using PLR takes away from your expert status.
  4. The fourth misconception is that PLR and ghostwriting are somehow dishonest.

Let’s run through those one by one.

Myth #1: All PLR is Crap.

If you go back to about 2003, then I’d say that you are absolutely correct. Nearly all PLR at that time was junk. There may have been a few exceptions, but I wouldn’t touch most of that PLR content with a 10-foot pole.

We’ve made great strides in the last few years to raise the standards for what is acceptable and what is not in the PLR world. I’d like to think that I was one of the leaders in that movement.

Myth #2: Ghostwriters are Stupid.

I’ve got to tell you that I’ve worked with some ghostwriters who are brilliant in many ways. Oftentimes, they’re fabulous communicators, smart marketers, and hard working entrepreneurs. And, yes, they’re qualified to write quality information on many topics on the internet.

For instance, for a long time, I had a nurse writing my health PLR articles. I’ve also got a writer who graduated from Stanford University, who writes for several popular print magazines, and is a published author. Yes, she has her own book. And, another who had a career as a Political Speech Writer (before having children). That’s just three of my writers. They’re all amazing people, each with a variety of skills and life experience.

To assume they aren’t capable of writing quality content would be just silly.

I don’t just go to eLance.com and take the lowest bidder. To think that’s how all PLR sites work would certainly be a misconception.

Myth #3: You’re Not a “Real” Expert if you Use PLR.

The other misconception is that using PLR articles takes away your own value as the expert. That you are somehow cheating, plagiarizing, or that you’re a phony if you use PLR.

If ONLY you could see my customer list. It reads like the “Who’s who of Successful Online Business Owners”.

Business is all about cutting costs while increasing the bottom line. What better example is there than PLR content?

If you use PLR articles as drafts, they are delivered to you, ready for you, as the expert, to add your unique thoughts to them.

If you look at PLR like that – you can still keep your personality in your brand – and your sanity at the same time.

Myth #4: Using Ghostwriters or PLR is Cheating.

Most biographies in the bookstores are written by ghostwriters.

Most of the famous orations from our history were written by someone other than the public figure who gave the speech.

It’s not cheating to get help. It’s smart business.

 

About the Author: Nicole Dean is the owner of  www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities.  The PLR articles at EasyPLR are professionally written and professionally edited — top quality at an affordable price.

 

Misconceptions About PLR

Since PLR content seems “too good to be true” you are probably thinking, “What’s the catch?” Well, there really isn’t any. Let’s take a look at three of the common PLR misconceptions.

#1 – You shouldn’t buy PLR content because thousands of other people have the same content.

Wrong… Some people see this as a real problem, but it really isn’t. You don’t have to create completely new or unique content for people to buy into what you are selling. You just need to satisfy their needs or desires. Besides, it won’t be the same content after you change it up a bit. There is no reason why you shouldn’t share good information with your target market.

#2 – Google will penalize you for having duplicate content. You don’t want the exact word for word content on your web pages, anyway, which is why we recommend that you edit PLR content. “Scraping content” is not recommended. With PLR content you are NOT scraping content. You are buying the rights to the content that allows you to use it however you want to. Edit the PLR content and add value to it and you are good to go.

The Internet is huge, and people are buying online each day. Think about it: There are only so many solutions to a problem. There is really nothing new under the sun, but you can add your own unique twist to things. Besides, how do you know that the person reading your PLR content has even heard of this information before? It very well could be completely new to them. Listening to the news on TV is a great example of duplicate content. Guess … they all report the same stories. Clothing, shoe, grocery stores and more can all sell the same items. What about gas stations – I mean gas is gas….! So, bottom line – should you decide NOT to sell something just because someone else is selling it? Of course not! The problem is not duplicate content, but that you provide a solution to the needs and desires of your target market. When you provide them with the information they need, then you will be successful.

#3 – You have to change so much of the content that it is not even worth buying it. You’re better off hiring a freelance or ghost writer. Well … if you have hundreds of dollars to spare to outsource your content then go right ahead and hire that ghostwriter. You can easily pay $1,000 for a ghostwriter to write an eBook for you. Quality articles can cost $10 and up per article. Quality PLR content is not expensive. Most quality PLR articles cost about $1 or so each in packages of either 5 or 10. So for your $10 spent on a ghostwriter you could get a bundle of 10 PLR articles. Of course you do not want to provide the same word for word information as your competitor. You should edit your PLR to put your own style on it. So you can see that these three objections to PLR content just aren’t true.