PLR stands for Private label rights. Yeah I know that really cleared it up! OK – so PLR or Private Label Rights essentially lets you (the buyer) have the right to use someone else’s content and do whatever you want with it. This means that you can put you own name on it and claim it as your own without violating any copyrights. Here are the most common types of Private Label Rights.
Unrestricted Private Label Rights: These rights allow you do whatever you want. You can put your name on them, rewrite, repackage, sell, or give them away. Private Label Rights: This is similar to unrestricted in that you can rewrite and put your name on it. These rights usually have some limitations such as you can’t give away for free or sell the Private Label Rights to others
Resell Rights: This is permission from the owner of a product (e.g. an ebook, a set of article, or software) to allow you to sell it for your own profit.
Master Resell Rights: Master Resell Rights carries resell rights one additional level and allows you to sell the resell rights to the product as well as selling the actual product. Read the license that comes with the product carefully and understand your rights. It is important to know what rights you have bought, so you use your PLR correctly.